{"id":7153,"date":"2025-10-17T14:04:50","date_gmt":"2025-10-17T17:04:50","guid":{"rendered":"https:\/\/fmgente.com.ar\/susana-gimenez-revive-un-clasico-de-la-publicidad-argentina\/"},"modified":"2025-10-17T14:04:50","modified_gmt":"2025-10-17T17:04:50","slug":"susana-gimenez-revive-un-clasico-de-la-publicidad-argentina","status":"publish","type":"post","link":"https:\/\/fmgente.com.ar\/web\/susana-gimenez-revive-un-clasico-de-la-publicidad-argentina\/","title":{"rendered":"Susana Gim\u00e9nez revive un cl\u00e1sico de la publicidad argentina"},"content":{"rendered":"<p>A varias d\u00e9cadas de su primera colaboraci\u00f3n con la empresa, Susana Gim\u00e9nez vuelve a ser la figura central de una campa\u00f1a publicitaria de <strong>Secco<\/strong>, la marca argentina que forma parte de la memoria colectiva de varias generaciones.<\/p>\n<p>En los a\u00f1os 70, Susana conquistaba a los argentinos con su carisma y frescura. Fue entonces cuando <strong>Secco<\/strong> la eligi\u00f3 para protagonizar su primer comercial televisivo, en tiempos en que la TV a\u00fan era en blanco y negro y las botellas eran de vidrio color marr\u00f3n. Desde entonces, mucho cambi\u00f3, pero un valor une a Susana con la marca: la autenticidad.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Hoy, la diva vuelve a ser la imagen de una campa\u00f1a que rinde homenaje a esa historia compartida entre Secco y el p\u00fablico, con un mensaje que sintetiza su esp\u00edritu: <em>\u201cLo aut\u00e9ntico Seccomparte.\u201d<\/em><\/p>\n<\/blockquote>\n<p><strong>La nueva propuesta retoma aquel primer comercial de los a\u00f1os 70 y recorre algunos de los momentos m\u00e1s emblem\u00e1ticos de la carrera de Susana<\/strong> \u2014como su c\u00e9lebre \u201cshock\u201d y su exitoso programa de televisi\u00f3n\u2014, estableciendo un paralelismo entre su espontaneidad, frescura y autenticidad, y los valores que <strong>Secco<\/strong> representa desde sus or\u00edgenes.<\/p>\n<p>Con una est\u00e9tica pop vibrante y el uso de tecnolog\u00edas de \u00faltima generaci\u00f3n, <strong>el spot combina innovaci\u00f3n y nostalgia en un homenaje al pasado que mira al futuro<\/strong>, celebrando el v\u00ednculo entre la marca y el p\u00fablico argentino.<\/p>\n<p>El comercial completo se puede ver en <a href=\"https:\/\/www.youtube.com\/watch?v=omsphy5np5g\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, y toda la informaci\u00f3n sobre esta campa\u00f1a y las novedades de Secco est\u00e1n disponibles en su <a href=\"https:\/\/seccoweb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1gina web<\/a> y <a href=\"https:\/\/www.instagram.com\/gaseosasecco\/?hl=es-la\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociales<\/a> oficiales.<\/p>\n<p>The post <a href=\"https:\/\/www.paparazzi.com.ar\/actualidad\/susana-gimenez-revive-un-clasico-de-la-publicidad-argentina\/\">Susana Gim\u00e9nez revive un cl\u00e1sico de la publicidad argentina<\/a> appeared first on <a href=\"https:\/\/www.paparazzi.com.ar\">Revista Paparazzi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A varias d\u00e9cadas de su primera colaboraci\u00f3n con la empresa, Susana Gim\u00e9nez vuelve a ser<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-7153","post","type-post","status-publish","format-standard","hentry","category-destacadas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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